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Whistle Stops by to Learn About the Growth of Sole Fresh

With Sole Fresh transitioning to the bigger and better Sole Fresh 2.0 store, Whistle caught up with co-owner Jeff Esquillo to hear about the success of the business. Hear about our journey from pick-up delivery, to a whole in the wall location, to a flagship store front in Jersey City, NJ.


Bleacher Report Teams Up with Sole Fresh for ‘The Drop Up’

Bleacher Report reached out to Sole Fresh to set up a shoe cleaning session for over 500+ sneakerheads who attended the event. With influencers and stars, joining together for the sneaker culture, Sole Fresh came in and kept everyone looking fresh. New York Knicks guard Allonzo Trier even stopped by to get his kicks cleaned.


Sole Fresh Featured on Live National TV - Inside Edition

After Duke basketball phenom Zion Williamson broke his Nike shoes on the biggest televised college basketball game in history, Inside Edition reached out to Sole Fresh to explain what happened. One of our owners, Jeff Esquillo explains how this could have happened.

Chryst Young & The Sneaker Game Interview the Sole Fresh Team

Check out the Sole Fresh team as they explain how the business got started. 3 friends who grew up apart of the Jersey City culture started a pick-up & delivery service that turned into the storefront we see today. Taking orders all over the US and internationally, we explain where we want to see the business to go next.


Sole Fresh Concept VIdeo

Jeff, Steve and Mike sit down and explain their new business and how it can help the greater ‘sneakerhead’ community. With a love for shoes and an understanding of the care that they need, they created a sneaker cleaning and restoration shop which takes orders all over the US.


Sole Fresh Grand Opening

After over a year of doing pick up & delivery in the greater Jersey City area, the owners decided now was the time to open the storefront. Jeff, Steve, and Mike proudly open their doors at 950 West Side avenue right in the heart of Jersey City, New Jersey.